A 48-day campaign cited by six AI surfaces
One campaign, 48 days, all four pillars running at once — published as numbers only.
What hurt
Forty-eight days to produce a result, which is not enough time to try one channel, read what it did, and then try the next.
What we built
The four pillars, stood up together: paid search and paid social buying attention, a content architecture built to be found, and the whole of it written and structured to be quoted by an answer engine rather than only ranked by a search engine.
What ran on top
One measurement layer on top of all four: 9.2 events recorded per session, so the behaviour of the traffic was read by the same definition whichever pillar brought it.
What moved
1.4M pageviews in 48 days, and the number this case exists for: six AI answer surfaces citing the site as a source at the same time.
48% click-through in search, about 16 times the benchmark, and 12.8% on paid social links, about 10 times it.
28% bounce against a 40–60% benchmark, and 4m 41s per session against a benchmark of one to two minutes.
6.28M interactions and 9.2 events per session, across the 48 days.
One campaign, measured and published.
- Pageviews
- 1.4M
- Total interactions
- 6.28M
- Search clicks, against benchmark
- 48%
- Social clicks, against benchmark
- 12.8%
- Bounce rate, under benchmark
- 28%
- Time on the site
- 4m 41s
- Events per session
- 9.2
- Assistants citing it
- 6
These are results from one specific project, not a promise. We publish them because they set the standard we aim at.
Services used
The possible part of the impossible.
If you have an idea that shouldn't work, bring it. We will tell you which part is genuinely impossible and which part is only hard. Most of it is the second one.