Automotive services
Make It Happen works with automotive service businesses — service centres, workshops, detailing and repair shops — on the demand side and the operation at once: enquiries answered the same way every time, jobs and approvals recorded in one place, and the state of the week on one screen.
A full bay schedule is a system, not a good month.
What breaks first here
A message arrives at nine at night asking what a service costs on a 2018 model. Whoever opens the shared inbox first answers from memory, and the same job gets quoted three different ways in one week.
The car comes in for one thing, the technician finds two more, and the extra work is approved on a phone call nobody writes down. At pickup the invoice gets argued about in front of the next customer.
The best content the business will ever have drives out at six in the evening, clean and finished, and nobody photographed it. What goes up instead is a stock picture of a wrench, on the weeks somebody remembers.
What this industry actually buys
Advertising into a shop that cannot answer a message is paying to teach people you are slow. They have to sit on one system: something that brings the enquiry, something that answers it the same way whoever is on shift, a published cadence that keeps you in front of people between services, and one screen that says whether the bays were actually full.
An ordinary Tuesday
The service adviser opens one screen at eight: today's bookings, last night's enquiries already answered and routed, and which bays are free on Thursday. Nobody counts anything in a notebook. The owner stops asking how the week is going, because the screen answers it, and stops writing Saturday's post on Saturday — it was approved a month ago.
Questions buyers actually ask
How long before the ads are actually running?
Three to four weeks, and three of them are advertiser verification. The platforms check the legal entity behind the account on their clock, not ours. We build the account structure, the campaigns and the creative while it clears, so the day it lands, the campaigns run. Start the paperwork first.
Do you know anything about running a shop, or will we be teaching you?
We are not an automotive specialist and will not pretend to be. What we can say is that content systems are running at production cadence for automotive services. We bring the mechanism; you bring which jobs are worth having and which ones eat a bay all day. The first week is spent learning the second part.
Who actually answers the customer, you or my people?
Your people. The system decides where an enquiry lands, who owns it and what the next step is, and it holds the answer to the questions that repeat, so the first reply is not invented at nine at night. The conversation with the customer stays yours, and so does the quote.
Will this fill the bays on a slow Tuesday?
It will tell you the Tuesday is coming before it arrives, which is the part a system can hold. Filling it is a decision you then get to make with a week's notice instead of on the morning: pull a booking forward, push a campaign, call the list of cars due a service.
What happens to the customer who came in eleven months ago?
The record knows when the car was last in and what was done to it, so the list of who is due exists and each name on it has an owner and a next step. Writing and sending the reminders on a schedule is its own piece of work, and we say so before starting.
Industries that buy this
The possible part of the impossible.
If you have an idea that shouldn't work, bring it. We will tell you which part is genuinely impossible and which part is only hard. Most of it is the second one.