Messaging & lifecycle
Lifecycle messaging is communication that fires on an event rather than on a reminder — a purchase, an expiry, a state change. Make It Happen builds it: branded templates your team edits, behaviour-based segments, sequences for welcome, recovery and collection, and delivery metrics per flow.
Messages that depend on somebody remembering
The right message, to the right person, without anyone remembering to send it.
What it solves
The important messages depend on somebody remembering. The reminder goes out when the front desk has a quiet moment, and the slot nobody confirmed shows up as an empty hour.
Campaigns are assembled by hand every time, from a list that is a copy of a copy. Segments built on behaviour replace the list, so who receives a message is a rule and not a spreadsheet.
Nobody knows what was sent or who opened it, so the same customer gets the same message twice. Every flow reports delivery, opens and replies, and inbound answers land on the contact's record.
What you get
Messages triggered by what happens in the business — a purchase, an expiry, a state change — sent by email or by the messaging app your customer already uses
Branded templates your team edits without help
Segments based on behaviour rather than a generic list
Multi-step sequences for welcome, recovery, reactivation and collection
Inbound replies landing on the contact's record
In-product notifications with their own inbox
Delivery, open and reply metrics per flow
We do not do cold outreach. Scraped contacts and bought lists stay out; every flow goes to people who already have a relationship with you.
We do not give legal advice on consent, opt-outs or data protection. We wire the mechanics, including opt-outs that apply across every flow, and hold to the rules your own counsel sets.
We do not hold the messaging and email accounts. Those are opened in your name, and we build the flows on top of them.
What changes
A reminder goes out when somebody remembers.
Communication stops being a task and becomes a consequence.
Nobody can say what was sent or who answered.
Every flow reports delivery, opens and replies, and the reply sits on the contact's record.
Who this fits
Companies of roughly 5 to 200 employees with bookings, renewals or repeat purchases to chase.
No-shows, expiries slipping past unnoticed, or a campaign that took a week to assemble by hand.
2–4 weeks to a first working version
Whoever handles customers sees the templates and the flow list in week one, edits a template unaided, and watches the first flow send on a trigger instead of on a reminder.
Every engagement, same nine stages
Nine stages, in order, each one handing over a document the next one reads. It is the same sequence whatever is being built, which is why we can tell you where your project is on any day of the week.
Questions buyers actually ask
How do I stop clients from not showing up for their appointment?
Tie the reminder to the appointment rather than to somebody remembering. The message goes out on schedule by email or by the messaging app your customer already uses, a confirmation or reschedule reply lands on their record, and the flow reports who was reached. It cut no-shows where we built it; we report your numbers, not ours.
How long does it take to set up automated messages?
Two to four weeks to a first working version. The first week maps the triggers that already exist in your business, the second builds templates and one live flow, and the remaining time adds sequences and the metrics per flow. You see a real message send before the build is finished.
Can messages go out on the app our customers already use, not just email?
Yes. A flow can send by email, by in-product notification, or through the messaging app your customer already uses, and the same trigger drives all of them. Replies come back to the contact's record either way, so the channel is a setting on the flow rather than a separate system to maintain.
Can my team change the wording without calling you?
Yes, that is the point of the templates. Wording, offers and links are edited in place by whoever handles customers, and the trigger, the segment and the timing stay intact. Structural changes — a new step in a sequence, a new trigger — come to us, and those are a re-run rather than a rebuild.
How do we avoid sending the same message twice?
Each flow is tied to a state, so a message fires on the change and not on a schedule somebody set twice. Delivery, opens and replies are recorded per flow and per contact, and a contact who already received a step is not eligible for it again. Opt-outs apply across every flow.
In your industry
Where it fits
If the trigger is already wired and what you lack is the asset the message carries, that is creative production. Creative production
If nothing is triggering it and the gap is a published rhythm — what goes out next week, to everyone — that is social content systems. Social content systems
The possible part of the impossible.
If you have an idea that shouldn't work, bring it. We will tell you which part is genuinely impossible and which part is only hard. Most of it is the second one.